Bad Credit
You've looked at a potential client's credit report and recognize the
warning signs - late payments, pending lawsuits, heavy debt load. This
customer could be a credit risk. Does this mean you have to turn the
business down? Maybe not. Take these steps to minimize risk when working
with companies with questionable credit.
How to Handle a Potential Client with Bad Credit
You've looked at a potential client's credit report and recognize the
warning signs - late payments, pending lawsuits, heavy debt load. This
customer could be a credit risk. Does this mean you have to turn the
business down? Maybe not. Take these steps to minimize risk when working
with companies with questionable credit.
Dig deeper
Each potential customer's credit will be affected by different
circumstances, so it pays to look closely at the source of bad credit
marks. For instance, if a new client sells holiday ornaments, there's a
good chance cash flow will be tighter for this business in the summer
than in the winter. If you decide to accept its business, you can use
this insight to design credit terms that increase the likelihood that
you'll be paid. You may require C.O.D. payments in the off-season and
down payments when sales are high.
Check references
If a potential customer offers solid justification for poor credit
marks, consider speaking with other credit references before making a
final decision. You may discover that an outstanding dispute is unfairly
labeling the prospect as a credit risk. You might also want to ask for a
complete list of suppliers so you can choose which vendors to call,
rather than contacting references supplied by the potential customer.
Outline payment terms
Don't give risky customers an opportunity to claim that they didn't
understand your payment terms. Protect yourself by requiring that they
review payment policies and sign a statement agreeing to them. Be sure
to put your terms conspicuously on all purchase orders and invoices.
Include details such as payment methods, grace periods, discounts for
early payment, penalties for late payments, and the process your
business uses to follow up on late bills.
Ask for advance payment
If a company is particularly high risk, don't be afraid to ask for full
or partial prepayment. Most businesses that suffer from bad credit know
it, and expect that you might be cautious about working with them. Since
companies with poor credit are usually interested in improving their
rating, you can encourage them to accept prepay terms by letting them
know that you're willing to serve as a credit reference in the future if
the relationship works out.
Consider personal credit histories
If you're faced with a company that is too young to have a credit
history, take a look at the owner's personal credit report to assess how
he or she handles bills. There's a good chance that someone who has
strong personal financial habits will bring healthy money management
practices to a business.
Ask about upcoming receivables
Some companies may be able to provide signed contracts or other proof of
upcoming revenue streams. While these documents do not guarantee that
you will be paid, they can support a potential client's claim that it
has financial resources to pay for the orders it places. Again, be sure
to verify all contracts with reliable references.
Start the relationship slowly
If you're nervous about a new client, limit the amount of business you
accept from it until you establish a relationship. Another option is to
require payment up front initially, and slowly build to better credit
terms.
Just say no
While the majority of companies are not high credit risks, there are
businesses that you should think twice about before adding to your
client roster. If you do your homework and still don't feel comfortable
with a potential customer, politely refuse its business. The collection
hassle you avoid by saying 'no' up front will save you time and money in
the long run. |