Closing the Sale
Closing a sale -- getting your prospect
to say yes -- can sometimes be as easy as asking for it. Once you've
laid the foundation by qualifying your prospect, discovering their
needs, and showing how your product/service meets those needs, it's time
to ask for the order. These tips can help you make this process easy and
natural.
Closing a sale -- getting your prospect to say yes -- can sometimes be
as easy as asking for it. Once you've laid the foundation by qualifying
your prospect, discovering their needs, and showing how your
product/service meets those needs, it's time to ask for the order. These
tips can help you make this process easy and natural.
Lay the Proper Groundwork
If, in your sales process, you have found out what their needs are and
have helped them to recognize that what you are selling is meeting their
needs, a "close" should not be necessary. If you are frequently
wondering how to close, you should probably examine your methods for
uncovering your customer's needs and demonstrating the benefits of your
product or service.
Reach the Decision Maker
Make sure you are speaking with the person who makes the buying
decisions. Sometimes a person won't say "yes" to your product or service
because they're not authorized to do so. If this is the case, find out
if there is anybody else that gets involved in this decision that your
prospect recommends you speak with.
Provide a Deadline
If you have a customer who is vacillating, one way to close is to tell
them that your service will not be available past a certain date. For
example, if a client says they are interested in hiring your firm but
cannot make a commitment, set a deadline date or say that you will be
unavailable for a certain amount of time. This is high risk because it
can mean that you won't work with this client in the near future.
However, it will also separate live prospects from prospects who are
likely to drag on forever without making a decision. Forcing a decision,
one way or the other, is good for your business. If they decide not to
buy, it frees you to pursue other business.
Work Back From the Date They Need It
Find out when your customer needs the product or service you are selling
and then work back from that date to make a case for why closing now is
important. For instance, if you are a PR firm, you would want to know
when your prospect intends to introduce their next product. You could
then explain why they would need to hire you now to ensure their press
efforts are a success.
Use the Threat of a Price Increase
If your business plans to raise prices in January, start calling people
in October to get them to buy before the price increase occurs.
Positioning here is critical - remember that you are calling to provide
a service to your prospect, not to intimidate them into buying. Not only
will this help you close, but your prospects and clients will appreciate
the advance notice.
Talk About the Implication of Not Moving Forward on a Sale
Ask them questions in order to get them to say what it would cost them
if they didn't buy your product -- a disaster without insurance, a car
accident because of a lack of a tune-up or new tires, an off-base
product launch because of a lack of market research. Cost can be
financial, time, reputation, among other things.
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