Marketing Tactics
Describe the specific marketing tactics
you intend to use to reach your target customers - advertising, public
relations, or sales promotions, for example. These are the weapons of
your marketing strategy. Choose them wisely. Make sure that they agree
and support your positioning and your benefits.
Your Marketing Tactics
Describe the specific marketing tactics you intend to use to reach your
target customers - advertising, public relations, or sales promotions,
for example. These are the weapons of your marketing strategy. Choose
them wisely. Make sure that they agree and support your positioning and
your benefits.
It is not necessary to spell out in your marketing plan exactly how you
will use each tool. You might want to discuss briefly the purpose and
the tone of the various tactics. For example, an Internet consultant
might write: "Press releases will focus on our Internet expertise"; "Top
management will speak at computer trade shows"; "Print advertising will
focus on classifieds in The News' weekly computer section." Remember
that your marketing plan is your guide - you don't want to get enmeshed
in details.
Here is a list of tools that you might be using. Of course, there are
many other marketing weapons you can choose.
- Advertising (print, radio,
television)
- Brochures
- Circulars
- Classified ads
- Community service
- Contests
- Coupons
- Direct mail
- Events
- Flyers
- Free samples
- Frequent buyer programs
- Give-aways (T-shirts, pens, other ad specialties)
- In-store signage/displays
- Networking
- Newsletters
- Outdoor signage/billboards
- Personal contact
- Personal letters
- Product packaging
- Point-of-purchase displays
- Premiums
- Public relations
- Publicity
- Relationship selling
- Sales
- Seminars
- Sponsorships
- Stunts
- Telemarketing
- Trade shows
- Yellow Pages
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